ELENI A. ROSSIDES is the Senior Product and Customer Insights Manager at Amazon responsible for measuring Amazon’s customer experience end to end, in order to drive change, solve identified issues and to achieve Amazon’s vision to be the Earth’s Most Customer Centric Company. Prior to Amazon, Eleni was the Customer Experience & Growth Advisor for the Americas at Marriott International. She supported the development of consumer needs and synthesized research insights, data and analytics into usable and actionable steps for the Americas, the largest 10 Continent within Marriott International’s portfolio of over 5,700 hotels and 30 brands. Previously, Eleni worked as a consultant at McKinsey & Company focused in their marketing and branding practices and in marketing strategy and consumer insights at Black & Decker. Eleni was also the President of the Washington Tennis & Education Foundation (WTEF) where she led a 50-member board and 70-member staff through a major organizational transformation, built a state-of-the-art tennis, academic and community center in a low-income community and oversaw the management of the professional tennis tournament, the Citi Open. Eleni is a former professional tennis player with a bachelor’s degree from Stanford University, where she was selected All-American; captured the #1 women’s ranking in the country and was the first woman to be on four straight National Championship tennis teams. She earned an MBA from the Kellogg Graduate School of Management at Northwestern University. She is a native Washingtonian who currently lives in Maryland with her husband and three children.